BRAND
DEVELOPMENT
&
STRATEGY

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In an era of constant retail disruptions, TFA believes it is imperative for a brand to remain at the heart of any successful business retail strategy with a clear identity, codes and positioning, while remaining fluid to evolving in today’s omni-channel market.

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BUSINESS PLAN

BRAND DEFINITION, POSITIONING & ADJACENCIES

CUSTOMER TARGET

 
 
 
 
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COMPETITIVE LANDSCAPE & ANALYSIS

 
 
 

OMNI-CHANNEL ROADMAP

EXECUTION

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