![shutterstock_151856861 copy.jpg](https://images.squarespace-cdn.com/content/v1/5c33d9049772aebdcecaad08/1549838033130-P93U394MSV0Z9HD9DCCZ/shutterstock_151856861+copy.jpg)
In an era of constant retail disruptions, TFA believes it is imperative for a brand to remain at the heart of any successful business retail strategy with a clear identity, codes and positioning, while remaining fluid to evolving in today’s omni-channel market.
![shutterstock_376931923 copy.jpg](https://images.squarespace-cdn.com/content/v1/5c33d9049772aebdcecaad08/1550144372080-7NQCI1KHQ7UQCEM24IY6/shutterstock_376931923+copy.jpg)
BUSINESS PLAN
BRAND DEFINITION, POSITIONING & ADJACENCIES
CUSTOMER TARGET
COMPETITIVE LANDSCAPE & ANALYSIS
OMNI-CHANNEL ROADMAP
EXECUTION