ABOUT US

EXECUTIVE TEAM

In collaboration with an elite international team of seasoned executives, TFA provides our partners (business owners, manufacturers, leadership teams, designers, developers and merchants) with expertise, strategic consulting and integrated business solutions across all retail channels with a focus on Brand Development & Strategy, Buying, Merchandising & Planning, Global Retail Distribution, Organizational Design and a variety of other disciplines. Its primary objective is to lead organizations in evolving, creating and implementing strategies aligned with business imperatives aiming to optimize commercial performances.

Christian is a seasoned global retail executive with over 25 years of retail experience with sound expertise in buying & merchandising, planning & allocation, wholesale and marketing across the world’s premier luxury and premium brands. Frequently tapped to spearhead turnarounds, reinventions, and new business initiatives, he leads in driving results through consumer-focused strategy development, distilling complexity, operationalizing across large organizations and inspiring teams to achieve bold goals.

As French Canadian, he gained his initial experience in North America before relocating to Asia in 2012. Throughout his career, he has held multiple management and leadership roles among some of the most reputable fashion brands and leading multi-brand retailers including Hermès, Escada, Hugo Boss, Browns Shoe Shops, Holt Renfrew, Lane Crawford, Ralph Lauren Asia Pacific and Tryano. He brings a unique combination of skills given his extensive background in working across luxury brand retailers, department stores and digital retail channels overseeing commercial and buying strategies. His unique expertise allow him to elevating brands and driving retail strategies with an uncommon blend of operational excellence and sensitivity.

He can be best described as a skilled merchant who understands codes and can build upon existing brands’ foundations in developing vision and business strategies across complex brand portfolio, categories, and countries, with fashion relevance and commercial success. Prior to founding The Fashion Architects in 2018, he actively led and participated in the strategic assortment planning, curation, and execution of new store openings while optimizing omni-channel inventory performances and customer experience. During his tenure at Holt Renfrew and Lane Crawford, he discovered many of the important designers of today whilst fostering strong collaborative partnerships with leading retail management teams across more than 200 brands. Known as one of the best merchant in the industry, he takes great pride as an aspirational leader in building, leading and nurturing high performing talent across diverse cultural team.

Christian graduated with honors from The Fashion Institute of Technology in New York City in Fashion Marketing - International Trade. He also attended Master degree courses in Public Relations at Celsa, Université de Paris La Sorbonne. He is fluent in French and English with working knowledge of Italian.